Privacy Policy

Thank you for using FiveSecondSports.com (“we,” “us,” or “our”). Your privacy is important to us. This Privacy Policy explains what information we collect, how we use it, and your choices regarding that information when you use our website and services (the “Service”).

1. Information We Collect

When you register for or use FiveSecondSports, we may collect the following information:

• Personal Information: First name, last name, email address, password, and confirmation that you are 18 years of age or older.
• Usage Data: Reading history, pages visited, engagement metrics, and other interactions with the Service.
• Device & Technical Information: Browser type, device type, IP address, and general location (city or country).

We collect this information directly from you when you register or interact with the Service, and automatically through cookies and similar technologies when you use the Service.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and operate the Service.
• To personalize your news feed and article recommendations.
• To send service-related and marketing emails (e.g., account notices, newsletters, and promotional offers).
• To analyze and improve the Service (analytics, troubleshooting, feature development).
• To comply with legal obligations and enforce our Terms of Service.

You can opt out of marketing emails at any time by following the unsubscribe link in our emails or by contacting us (see “Contact Us” below).

3. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to remember your login, track usage patterns, and improve personalization. You may control cookie settings in your browser; however, disabling certain cookies may affect the functionality of the Service.

Types of Cookies We Use:

• Essential Cookies: These cookies are necessary for the Service to function properly. They enable core functionality such as authentication, security, and account management. These cookies cannot be disabled and do not require your consent.
• Analytics Cookies: We use Google Analytics to understand how visitors interact with our Service. These cookies collect information about your use of the Service, including pages visited, time spent on pages, and how you arrived at our Service. This information helps us improve the Service and user experience. These cookies are optional and require your consent.

Google Analytics: We use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google Analytics uses cookies and similar technologies to collect and analyze information about your use of the Service. The information generated by these cookies about your use of the Service (including your IP address, which we anonymize) is transmitted to and stored by Google. Google uses this information to evaluate your use of the Service, compile reports on website activity, and provide other services relating to website activity and internet usage.

We have configured Google Analytics to anonymize IP addresses, which means your full IP address is not stored. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

You can opt out of Google Analytics by declining non-essential cookies when prompted, or by installing the Google Analytics Opt-out Browser Add-on. For more information about how Google uses data when you use our Service, please visit Google's Privacy Policy.

Cookie Retention: Essential cookies are typically session-based or expire when you log out. Analytics cookies may persist for up to 2 years, depending on the specific cookie. You can manage your cookie preferences at any time through your browser settings or by using our cookie consent banner.

4. Data Sharing & Third-Party Services

We may share limited personal information with trusted third parties who help us operate and deliver the Service, including email providers, hosting/cloud providers, and analytics services. These partners are contractually limited to using your information only as needed to provide services to us.

Google Analytics: As described in Section 3, we use Google Analytics to analyze website usage. Google Analytics may collect and process certain information about your use of the Service, including anonymized IP addresses, page views, and interaction data. This data is shared with Google in accordance with Google's Privacy Policy. You can opt out of this data sharing by declining analytics cookies when prompted.

5. Email Communications

By creating an account, you agree that we may send you service messages and marketing emails. You may opt out of marketing emails at any time by using the unsubscribe link in any email. Essential account or security messages may still be sent even if you opt out of marketing.

6. Data Retention

We retain personal information for as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account and personal data at any time (subject to any legal obligations to retain certain information).

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. While we strive to protect your data, no system can guarantee 100% security. If a data breach occurs, we will follow applicable legal requirements, including notifying affected users when required.

8. Children’s Privacy

Our Service is for users 18 years of age or older. It is not directed to children, and we do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal information from someone under 18, we will take steps to delete that information promptly.

9. Your Rights

Depending on your location, you may have rights regarding your personal information, such as:

• The right to access or receive a copy of your personal data.
• The right to correct inaccurate information.
• The right to request deletion of your personal data.
• The right to object to or restrict certain processing activities.
• The right to data portability.

To exercise your rights, contact us using the information below. We will respond to verifiable requests in accordance with applicable law.

10. International Transfers

Because we operate globally, personal information may be transferred to, stored, and processed in countries other than your country of residence. When transfers occur, we will protect your data consistent with this Privacy Policy and applicable law.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated policy on our website with a revised “Last Updated” date. Continued use of the Service after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions or requests about this Privacy Policy or your personal data, contact us:

FiveSecondSports Privacy Team
Email: privacy@fivesecondsports.comWebsite: https://fivesecondsports.com